Track Record- Professional & Project Experience
A curated selection of roles, projects, and initiatives showcasing strategic marketing expertise, leadership, and creative impact.
Led content and SEO strategy for multiple B2B clients of Oriel Agency, producing high-performing blogs, press releases, and product content. Implemented full-funnel SEO, optimised CMS, and collaborated with designers to enhance UX, driving measurable improvements in organic traffic and audience engagement for client campaigns
Oriel Agency — 2022 | UK
Content Editor (Strategic Marketing Focus)
Produced and optimised over 400 pages of human bilingual website content (English/Italian), implementing SEO strategies and content frameworks. Managed creative teams, coordinated cross-functional updates, and ensured brand tone consistency across all digital channels.
Atlantic Technologies — 2020–2021 | UK/ITALY
Copywriter, SEO Specialist & Project Manager
Worked with Italian media and discographic companies to promote and launch music bands. Organised media events, PR campaigns, social media content, and festival promotions, overseeing strategy across YouTube, Instagram, Facebook, and Spotify.
Self-employed — 2019–2020 | ITALY
Marketing Director
Led the creation and development of a video game design concept, managing UX/UI design, web/app development, 3D modelling, and marketing campaigns. Oversaw project management, team recruitment, production pipelines, and brand positioning for console and PC platforms.
Atomyk Labs — 2016–2018 | UK
Founder & Managing Director (Concept & Development)
Founded a consultancy within the university to provide product design students with hands-on client experience. Designed the structure, managed student projects, and mentored teams, enabling students to work on real-world briefs over one- or two-year placements. Developed a rotating leadership system fostering innovation, creativity, and strategic growth.
D14 Consultancy — 2015–2016 | UK
Founder & Managing Director (Educational Initiative)
Created a financial inclusion prototype providing banking solutions for underserved populations. Presented a complete concept, including branding, user journey, and campaign ideas, earning finalist recognition at New Designers London 2018.
Exhibition & Innovation — 2018 | UK
Concept Development & Prototype Presentation
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